Effective Date: August 5, 2025

Welcome to FindLoka. Your privacy is important to us. This Privacy Policy outlines how we collect, use, protect, and share your information when you use our consumer platform, LokaPro professional services, and API platform.

1. Information We Collect

1.1 Personal Information

  • Account Information: Full name, email address, phone number, and password when you register
  • Loka Key Profile: Your personalized preference settings and importance ratings for location factors
  • Professional Information: For LokaPro users, business information, professional licenses, and team details
  • Payment Information: Billing details for paid services (processed through secure third-party providers)
  • API Credentials: Authentication keys and usage permissions for API access

1.2 Location and Usage Data

  • Search History: Addresses searched, properties analyzed, and saved locations
  • User Preferences: Ratings and preferences you provide for location metrics (scales of 1-5 for various factors)
  • Location Data: Geolocation information from addresses you enter and analyze
  • Usage Analytics: How you interact with our platform, features used, and time spent
  • Device Information: Browser type, device type, IP address, and operating system

1.3 Professional Platform Data

  • Client Information: Client data entered by real estate professionals (subject to separate data processing agreements)
  • Property Comparisons: Comparison analyses and saved comparison sets
  • Smart Match Results: AI-generated property matching data and preferences
  • Team Activity: Collaboration data and team usage patterns

1.4 API Platform Data

  • API Usage Data: Request volumes, endpoints accessed, and response times
  • Integration Data: Data exchanged through API connections
  • Developer Information: Organization details and technical contacts for API customers

1.5 Cookies and Tracking Technologies

  • Essential Cookies: Required for basic platform functionality and security
  • Analytics Cookies: To analyze usage patterns and improve our services
  • Preference Cookies: To remember your settings and personalize your experience
  • Third-Party Tracking: Google Analytics and other analytics services (with your consent)

2. How We Use Your Information

2.1 Service Delivery

  • Provide location intelligence services across all our platforms
  • Generate Loka Scores and personalized analytics based on your preferences
  • Process and analyze 300+ location metrics for comprehensive insights
  • Enable property comparisons and smart matching features
  • Facilitate client management and professional real estate tools

2.2 Personalization and AI Processing

  • Customize scoring algorithms based on your Loka Key profile and preferences
  • Improve our AI models and recommendation systems
  • Generate predictive analytics and market insights
  • Learn from user behavior to enhance service accuracy and relevance

2.3 Communication and Support

  • Send account-related notifications and service updates
  • Provide customer support and technical assistance
  • Deliver newsletter content and market insights (with your consent)
  • Communicate important changes to our services or policies

2.4 Security and Compliance

  • Ensure platform security and prevent fraudulent activity
  • Monitor API usage and enforce rate limits
  • Comply with legal obligations and regulatory requirements
  • Maintain audit trails and usage logs for security purposes

3. Information Sharing and Disclosure

We do not sell your personal information to third parties. We may share information in the following circumstances:

3.1 Service Providers

  • Technology Partners: Google Places API, mapping services, and analytics providers
  • Infrastructure Providers: Cloud hosting, database, and security service providers
  • Communication Services: Email delivery (SendGrid) and SMS services (Twilio)
  • Payment Processors: Secure payment processing for subscription and API services

3.2 Legal and Regulatory Requirements

  • When required by law, regulation, legal process, or governmental request
  • To protect our rights, property, or safety, or that of our users
  • In connection with investigations of potential violations of our terms

3.3 Business Transfers

  • In connection with mergers, acquisitions, or sale of assets
  • With your explicit consent or at your direction

3.4 Aggregated and De-identified Data

  • We may share aggregated, anonymized data for research and market analysis
  • Such data does not identify individual users or contain personal information

4. Data Security and Protection

  • Encryption: Data encryption in transit and at rest using industry-standard protocols
  • Access Controls: Strict access controls and authentication requirements for our systems
  • Security Monitoring: Continuous monitoring for security threats and vulnerabilities
  • Regular Audits: Periodic security assessments and penetration testing
  • Staff Training: Regular privacy and security training for all team members
  • Incident Response: Comprehensive procedures for handling potential security incidents

While we implement robust security measures, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

5. Data Retention

  • Account Data: Retained while your account is active and for legitimate business purposes afterward
  • Usage Data: Analytics and usage data retained for up to 3 years for service improvement
  • API Logs: API usage logs retained for up to 1 year for security and billing purposes
  • Professional Data: Client data in LokaPro retained according to user settings and legal requirements
  • Legal Requirements: Some data may be retained longer to comply with legal obligations

6. Your Rights and Choices

6.1 Access and Control

  • Account Access: View and update your personal information through your account settings
  • Data Export: Request a copy of your personal data in a portable format
  • Preference Management: Update your Loka Key profile and notification preferences
  • API Key Management: Generate, revoke, and manage your API access credentials

6.2 Data Deletion and Correction

  • Account Deletion: Delete your account and associated data through account settings
  • Data Correction: Correct inaccurate or incomplete personal information
  • Selective Deletion: Delete specific searches, comparisons, or saved data
  • Professional Data: LokaPro users can manage client data according to their retention needs

6.3 Communication Preferences

  • Opt out of marketing communications while maintaining essential service notifications
  • Choose notification frequency and types for different service updates
  • Manage newsletter subscriptions and market insight communications

6.4 Regional Rights

Depending on your location, you may have additional rights under local privacy laws such as GDPR, CCPA, or other applicable regulations. Contact us to exercise these rights.

7. International Data Transfers

Our services are operated from the United States, and your information may be transferred to, stored, and processed in the United States and other countries. We implement appropriate safeguards to ensure your data receives adequate protection regardless of where it is processed.

8. Children's Privacy

Our services are not intended for individuals under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will take steps to delete the information promptly.

9. Third-Party Services and Integrations

Our platform integrates with various third-party services to provide comprehensive location intelligence. These integrations are subject to the privacy policies of the respective providers:

  • Google Places API and mapping services
  • OpenStreetMap and geographic data providers
  • Real estate data sources and MLS integrations
  • Analytics and performance monitoring services

We encourage you to review the privacy policies of these third-party services.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. Material changes will be communicated through:

  • Email notifications to account holders
  • Prominent notices on our platform
  • API notifications for enterprise customers

Continued use of our services after such updates constitutes your acceptance of the changes.

11. Contact Us

For privacy-related questions, requests, or concerns, please contact us at:

  • Email: privacy@findloka.com
  • General inquiries: info@findloka.com
  • Data Protection Officer: Available upon request for enterprise customers

We will respond to your privacy-related requests within 30 days or as required by applicable law.